RESUME FOR KATHLEEN KARLSEN
EDUCATION
2001 M.A. Humanities California State University
1993 Management Certificate Educational Institute/AHMA
1992 Montessori Training Caspari Institute
1987 B.A. Studio Art College of William and Mary
PROFESSIONAL TRAINING
Instructional Design, Adult Education, Program Management, Educational Research, Accelerated Learning
MARKETING AND COMMUNICATIONS SKILLS
· Copy writer/design consultant: ads, press releases, flyers, brochures
· Scriptwriter for commercials, documentaries and promotional videos
· Author of over 100 syndicated articles on a wide variety of topics
SPECIALIZED COPYWRITING SKILLS
· Keyword research and search engine optimization for websites
· Online marketing, ad creation and press releases
· Website analysis and targeted content development
· Custom creation of title, keyword, alt and description tags
· Tailor-made search engine and directory submissions
TEACHING AND INSTRUCTIONAL DESIGN SKILLS
· Designed and taught training programs for hospitality staff
· Writer and host for instructional videos on natural health
· 12 years teaching art/music in school, community and studio settings
BUSINESS MANAGEMENT SKILLS
· Planned and executed major conferences for 500-3,000 participants
· Supervised up to 40 regular staff and 60 volunteer staff
· Managed an annual hospitality services budget of $800,000
COMPUTER PROFICIENCIES
· Microsoft Word, Power Point and Publisher
· Dreamweaver CS3, Adobe Photoshop CS3, Excel |
